PetPop is a big, bold and highly-Instagramable art experience with a purpose

After visiting the wildly colorful Happy Place pop-up exhibition created by Jared Paul in Los Angeles last year, L.A. friends and businessmen Alex Pischalnikov and Joe Kerwin began toying with the idea of their own interactive experience. The pair, who are both avid dog lovers, decided a pet-themed pop-up that featured immersive exhibitions and art installations that included an element that would help raise awareness for homelessness and pet adoption within their hometown would be something the