Original concepts drive this year’s best Halloween mazes

The people who design and run theme parks love to develop attractions based on popular entertainment franchises. Opening a land based on Star Wars or Harry Potter gives parks a big head start in attracting visitors. Fans already have developed deep emotional relationships with these characters and settings, making it easier for parks to close the sale on what can be an expensive package of tickets, hotel rooms and upsell experiences when they visit.
But designers do not need what people in the i