Levi’s jeans: How they started, how they’re made and how they’ve changed
On May 20, 1873, Levi Strauss and Jacob Davis received their patent for riveted pants. This month marks the 165th year since the San Francisco clothing company first made them.
Here’s a look at the evolution of Levi’s jeans’ style and branding, plus how the apparel originally designed for hard-working laborers is now impacting the workforce as casual attire.
Riveting history
The inventor of blue jeans was Jacob Davis. Davis was a tailor living in Reno, Nevada, who began using r
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