Kellogg to enable RXBar to expand into new food categories

RXBar's CEO Peter Rahal said the company has plans to expand beyond the nutrition bar category and enter the UK market soon, thank to Kellogg's $600 acquisition in October last year. BakeyrandSnacks caught up with Rahal and Glenn Pappalardo, the RXBar engagement lead for Kellogg, at Hatchery Chicago, "Raising the Bar on Acquisitions," - to find out how the partnership is progressing.