How ‘unaffordable’ is Southern California housing?

Saying your product is “unaffordable” is bad salesmanship for housing.
We know it’s not easy to comfortably afford local housing. And, yes, compared with other parts of the nation, the bang-for-the-buck of a home purchase can seem skimpy.
But we’re witnessing the slowest homebuying stretch in eight years as the count soars for unsold listings and new homes. I’m wondering if some potential homebuyers have been scared off by repeated knocks about “unaffordable&r