How Chipotle is speeding up fast casual dining

The new leaders of Chipotle Mexican Grill aim to take the company back to the future.
In the midst of a move from Denver to Newport Beach, the company turned to its roots in the Mile High City for its latest advertising campaign, “For Real.” Chipotle built its reputation on fresh, healthy ingredients since the first restaurant opened in 1993.
The “For Real” campaign is based on the premise that Chipotle dishes are made with a “very short list of 51 ingredients,&rdqu