How California candidates use three words to sway voters

By Ben Christopher, CALmatters
When Californians step into their voting booths on Election Day—finally shut off from the daily deluge of campaign ads—every candidate will still have at least one last word. And a maximum of three.
Right on the ballot, just below his or her name, California law affords each person running for office a designation. Like an ultra-pithy, last-minute advertisement, this short biographical description gives candidates an opportunity to tell voters just a li