Hoffarth on the media: NBA’s narrative fueled by more than star power

In this burgeoning business of storytelling, and taking the most credit for the ability to cut and paste ideas, the NBA knows a good one when it can tell it in its own ways. And just because it has a certain height advantage here, there are no tall tales evident of a pro league boasting it has this whole media business figured out.
As celebrated as its All-Star Weekend arrival in Los Angeles will be documented, capped off by Sunday’s exhibition game at Staples Center, there may have been a