Hello Kitty is coming to Comic-Con 2017 with new character Aggretsuko

Sanrio introduced the world to Hello Kitty in 1974, and since then her family and fans have just grown. When not making it through lines or checking out the talent on hand, Comic-Con International: San Diego attendees will have the opportunity to purchase convention-exclusive merchandise featuring Hello Kitty clan favorites, as well as some of the newer characters.
Aggretsuko has just arrived in the United States. She is a red panda who is an office associate of a major trading company in Tokyo.