Heisler: Unexpectedly, the NBA finds itself in a golden age
Welcome to the NBA’s Golden Age.
No, really.
Unimaginable as it seemed during last fall’s standoff with China, the NBA is in the midst of its greatest boom with Forbes projecting it will set an all-time record of $9.5 billion in revenue this season … up from last season’s record $8.8 billion.
Since its international incident, the league has gotten back to business … which has never been better, with prosperity more widespread than the 1990s, which were considered
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