Disneyland and other theme parks go all-in with immersion, interactive experiences

Immersion, interactive and virtual reality are this year’s buzzwords for theme park designers.
The 2017 Themed Entertainment Association (TEA) Summit, which was held at the Disneyland Hotel’s convention center in April, takes place every year as a way for the theme park design industry to get together and compare notes on trends in the (sometimes) secretive business.
“The TEA is like a Switzerland in the theme park business,” said Monty Lunde, president of Technifex, and