DISNEYLAND: Anaheim parks turns to demand-based ticket pricing

Currently, an adult ticket costs $99. Annual pass prices, which were raised last October, and the fee to park at Disneyland Resort were not increased. Brian Alters, a Chapman University professor who teaches a class about Disney, said he believes the new pricing structure is a way to manage the overwhelming demand. "Disney is so incredibly good at facilitating happiness to the point that there are too many people coming to Disney properties," Alters said. A pricing calendar will be available on