CSUF student-run PR agency works with Irwindale official to keep residents informed

How does an industrial-based city build community among its small population and keep its citizens — many of whom speak Spanish — well-informed?
That was the problem facing Iris Espino, economic development coordinator for the city of Irwindale. For answers, she turned to PRactical ADvantage Communications, Cal State Fullerton’s student-run public relations/advertising agency.
As an alumna of the agency, which was founded in 2011 by Doug Swanson, professor of communications, Es