Big media’s identity crisis, latent for years, is now on full display.

The saga surrounding the Washington Post is just one of the latest signs of what is—and isn’t—happening to the news industry.
Take the Post’s self-serious Super Bowl ad, touting its “Democracy Dies in Darkness” motto. It was recently revealed that the ad was only run, after a crash production process of around a week, in the wake of owner Jeff Bezos’s decision to nix a seven-figure ad for his Blue Horizon space company—a decision that emanated from