Amazon undercuts Wal-Mart with $25 free shipping threshold

Amazon has lowered its free shipping threshold to $25 from $35, undercutting Wal-Mart Stores by $10 and escalating a battle between the world’s e-commerce leader and the world’s biggest retailer.
The new threshold shows Amazon competing for shoppers who don’t pay $99 a year for Amazon Prime, which includes free two-day shipping on millions of items as well as access to music and video. These customers are Amazon’s most loyal shoppers.
The new pricing targets consumers who