Aldi gaining ground in grocery war, shopper survey says

Attention grocers: Aldi is coming for your customers.
The German discount chain that’s blanketing the U.S. with its no-frills stores was the choice of almost one in five shoppers who recently switched grocers, according to Morgan Stanley research. That’s more than Costco, Target, Kroger or Amazon-owned Whole Foods, highlighting Aldi’s growing appeal.
Aldi’s U.S. encroachment mirrors what it’s already accomplished in the U.K., where its market share has risen to 11 p