10.10: A new holiday shopping day aims to avoid a void under the tree

By Lauren Coleman-Lochner and Jordyn Holman | Bloomberg
With 2020 proving disastrous for retailers, a group is introducing a new shopping holiday for a much-needed boost — or at least to help prevent things from getting worse.
It’s called 10.10, mirroring China’s Singles’ Day, which is held on Nov. 11, or 11/11, and is now the world’s biggest shopping event. More than two dozen major retailers have signed on, says Deborah Weinswig, a retail consultant who maste