Where does the phrase 'March Madness' come from?

CHICAGO (WGN-TV) — "March Madness": Even if you're not much of a basketball fan, you probably see and hear this phrase every year at this time.
The term "March Madness" is generally understood today as referring to the NCAA Men's and Women's Basketball Tournaments, which both begin this week. 2025 March Madness: NCAA Men’s Basketball Tournament locations, schedule, bracket 2025 March Madness: NCAA Women’s Basketball Tournament locations, schedule, bracketIn fact, the NCAA has n