Wal-Mart revives smiley face image for price marketing

FAYETTEVILLE, Ark. — Wal-Mart is reviving its yellow smiley image to be the face of its low-price marketing. The nation’s largest retailer is emphasizing customer service and aiming to reinforce a price leadership claim that’s been chipped away at by increased competition from online leader Amazon.com and other rivals. The smiley, dormant for ten years, […]