Visit Albuquerque partners with global firm to create a Destination Master Plan

ALBUQUERQUE, N.M. (KRQE) – Visit Albuquerque, working with industry partners and business and city leaders, is taking on a year-long project to develop a Destination Master Plan (DMP) for the city, the organization announced Wednesday.Visit Albuquerque has partnered with the global tourism and destination advisory division of JLL – a global real estate services company – to lead an in-depth planning process that will set a strategic vision for Albuquerque as a to