UFC sold for $4 billion, White stays on to run promotion

LOS ANGELES (AP) — The UFC has been sold for approximately $4 billion to a group led by Hollywood talent agency WME-IMG.
UFC President Dana White confirmed the sale of the mixed martial arts promotional company in text messages to The Associated Press on Sunday night.
WME co-CEO Ari Emanuel also announced the sale early Monday in an internal company email that included SNTV — a joint venture between The Associated Press and IMG.
“We’ve been honored to have UFC and a numbe