Study: NASCAR outranks NFL for more faith-friendly consumers
(CNN) – One group ranks NASCAR higher than football when it comes to acknowledging faith driven consumers.
“Faith driven consumer” representing 41 million consumers who spend 2 trillion annually, released its first score of NASCAR and its sponsors Thursday.
The group is recognized for its faith equality index and has graded NASCAR and its sponsors as more faith-friendly than the NFL.
The FEI rates on a 100-point scale, how well brands acknowledge faith driven consumers by welco
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