No papal kiss: Benetton brand relaunch ditches shock factor

TREVISO, Italy (AP) — Benetton, the Italian maker of colorful knitwear, is relaunching its brand with a gentler ad campaign that ditches shock factor images such as the pope kissing an imam, which once angered the Vatican.
John Mollanger, Benetton’s new head of product and marketing, told The Associated Press on Thursday that the brand is integrating its mission to sell clothes and its advertising campaign “for the first time maybe” to make its message to customers more c