NM plans a cold message to reel in tourists

The state is featuring the tagline \”Where the Rockies begin\” in its 2015-16 winter advertising campaign. Courtesy of New Mexico Tourism Department
Looking to keep visitors coming even as the days shorten and the mercury drops, New Mexico tourism officials will turn to a trusted motivator: the slopes.
The state Tourism Department is rolling out its winter advertising campaign, and skiing once again factors heavily into the plan. The $1.5 million push will hammer the mountain message