Chipotle out of character in struggle to win back customers

NEW YORK (AP) — Chipotle is acting out of character in its desperation to win back customers — a struggle that could last a significant time.
After a series of food scares drove customers away, the company has turned to more traditional advertising, expanded its famously simple menu to add chorizo and even inaugurated a summertime loyalty program. That’s a change from better days, when Chipotle said it didn’t need such incentives to get people to buy its bowls and burrito