Hunters troll PETA in selfie campaign, but did it backfire?

David Nicholai posing with a caribou he took on a successful hunt in 2016, in PETA’s social media frame (Photo courtesy of David Nicholai).Download audio
When People for the Ethical Treatment of Animals rolled out a new social media campaign, it caught on with an unexpected group – hunters.
All across the country, the slogan “shoot selfies, not animals” was co-opted by people putting up social media posts featuring trophy photos of game taken in the field. It’s a bi