Bristol Bay brand to feature modern logo, emphasize story

Bristol Bay is home to the America’s largest sockeye run, but that doesn’t mean consumers know to ask for it by name. A project organized by the Bristol Bay Regional Seafood Development Association wants to change that, and make Bristol Bay sockeye as requested as Copper River reds.Boats leave Dillingham to fish the Nushagak District in June 2016. The story of Bristol Bay’s harvesters and fishing communities will be key to the new Bristol Bay sockeye branding effort, which