Alaska Native’s discuss what ‘Eskimo’ means to them

Screenshot of the Alaska Airlines redesigned greeting page before it was changed. (Photo by Blossom Twitchell)
After Alaska Airlines unveiled a new look for their airplanes and website many Alaska Natives took offense to a phrase they with their new marketing campaign. The phrase that sparked a controversy and a new round of conversations about what the word “Eskimo” means to Alaska Natives.
Alaska Airlines unveiled their new airplane and website designs late last month. Both pr