When Friction Is A Good Thing: Designing Sustainable E-Commerce Experiences

As lavish influencer lifestyles, wealth flaunting, and hauls dominate social media feeds, we shouldn’t be surprised that excessive consumption has become the default way of living. We see closets filled to the brim with cheap, throw-away items and having the latest gadget arsenal as signifiers of an aspirational life.
Consumerism, however, is more than a cultural trend; it’s the backbone of our economic system. Companies eagerly drive excessive consumption as an increase in sales is