The Grayscale Problem

Last year, a study found that cars are steadily getting less colourful. In the US, around 80% of cars are now black, white, gray, or silver, up from 60% in 2004. This trend has been attributed to cost savings and consumer preferences. Whatever the reasons, the result is hard to deny: a big part of daily life isn’t as colourful as it used to be.The colourfulness of mass consumer products is hardly the bellwether for how vibrant life is as a whole, but the study captures a trend a lot of us