The Feature Trap: Why Feature Centricity Is Harming Your Product

Most product teams think in terms of features. Features are easy to brainstorm and write requirement docs for, and they fit nicely into our backlogs and ticketing systems. In short, thinking in terms of features makes it easy to manage the complex task of product delivery.
However, we know that the best products are more than the sum of their parts, and sometimes, the space between the features is as important as the features themselves. So, what can we do to improve the process?
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