The Design Leader Dilemma

Many design leaders find themselves in an impossible situation. On one side, senior management have read articles trumpeting the incredible ROI of user experience design. McKinsey tells us that design-led companies achieve 56% higher returns to shareholders. Forrester reports that every dollar invested in UX brings 100 dollars in return.
Yet the reality I encounter when talking to design leaders is very different. Most are desperately under-resourced, with tiny teams expected to support hundreds