The Bull And Bear Case For Digital Design In The Age Of AI

Designers have spent years saying they would do better work if the organisation got out of the way. Not always in those exact words, obviously. It usually comes out as something more reasonable: we didn’t get enough engineering time, product had already decided the solution, the roadmap was too packed, leadership only cared about this quarter’s numbers, research got cut, the experiment was never run properly, the design debt was known about, but nobody wanted to spend a sprint fixing