Six Key Components of UX Strategy

For years, “UX strategy” felt like a confusing, ambiguous, and overloaded term to me. To me, it was some sort of a roadmap or a “grand vision”, with a few business decisions attached to it. And looking back now, I realize that I was wrong all along.
UX Strategy isn’t a goal; it’s a journey towards that goal. A journey connecting where UX is today with a desired future state of UX. And as such, it guides our actions and decisions, things we do and don’t d