Rethinking Data Visualisation: A UX Approach To Dashboards That Actually Drives Decisions

In organisations today, data has never been more available. Dashboards and performance decks exist for almost every function — sales, product, marketing, operations — and the tools to build them have never been more accessible. And yet, in weekly standups and quarterly reviews, the same thing happens constantly: someone shares the numbers, the room nods, and the meeting ends without a decision or clear direction.
When that happens, the data usually takes the blame. The numbers weren&