New EU Guidelines For AI Labelling

There’s been a lot of confusion and panic this week about “huge fines”, “drastic measures” and “sweeping new AI rules” in the EU. In reality, it’s a lot more narrow — and a lot more sensible. And mostly it’s about making AI more obvious when it actually needs to be obvious — especially for AI-generated content.
Starting from Aug 2, 2026, AI labelling is a legal requirement for any company that serves EU citizens. And similar to Eu