How To Argue Against AI-First Research

With AI upon us, companies have recently been turning their attention to “synthetic” user testing — AI-driven research that replaces UX research. There, questions are answered by AI-generated “customers,” human tasks “performed” by AI agents.However, it’s not just for desk research or discovery that AI is used for; it’s an actual usability testing with “AI personas” that mimic human behavior of actual customers within the actual p