Five-Second Testing: Taking A Closer Look At First Impressions (Case Study)

In today’s world of shortening attention spans and omnipresent hustle, wasting even a second could mean losing the chance to earn more time from a person you want to impress. If your interests lie in creating good user experiences, there is a fair chance you have heard of five-second testing.
Five-second testing is an established technique of usability research used by UX researchers, designers, product managers, and in a variety of other professions, such as marketing or business analysis