Designing For Gen Z: Expectations And UX Guidelines

Every generation is different in very unique ways, with different habits, views, standards, and expectations. So when designing for Gen Z, what do we need to keep in mind? Let’s take a closer look at Gen Z, how they use tech, and why it might be a good idea to ignore common design advice and do the opposite of what is usually recommended instead.
This article is part of our ongoing series on UX. You can find more details on design patterns and UX strategy in Smart Interface Design Patterns