Crafting Experiences: Uniting Rikyu’s Wisdom With Brand Experience Principles

In today’s dynamic and highly competitive market, the concept of brand experience is a key aspect of customer engagement: designers, take note.
Brand experience refers to all customer interactions and engagements with a brand, encompassing various brand channels, products, services, and encounters from the company website to unpacking its product. It involves following the user each time she comes into contact with the brand and ensuring that her experience is consistent and pleasant.
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