Copying Designs Doesn’t Work And Here’s Why

There’s a type of cognitive dissonance that haunts designers: the genuine desire to be truly innovative and original whilst simultaneously trawling the web for inspiration and design ideas.
I doubt many designers sit down with the intention of copying Airbnb, Apple, or Stripe. But they’re such beautifully-designed experiences that it’s hard not to be inspired to some degree — even subconsciously.
Whilst the limitless optionality of a blank Figma board can be overwhelming,