5 Copywriting Fundamentals for Blogs

Many people view copywriting as a tool for advertising, where the copywriter uses the art of writing to sell a specific product or service. However, it encompasses more than that. According to Copywriting.com, copywriting is “the art and science of writing words to promote a product, business, person, or idea. It involves carefully selecting, editing, weaving, and constructing those words in a way that persuades the reader to take a specific and measurable action.“The keyword in this