VIDEO: Mondelēz takes on explicit snack focus with new venture arm

Mondelēz International is already a powerhouse in snacking (parent company to Ritz, Wheat Thins, Triscuit, and allergen-friendly brand, Enjoy Life Foods). In November 2018, however, the company decided to pour more efforts into its snack business strategy with the creation of an innovation and venture hub called SnackFutures.