'Grown using no synthetic nitrogen fertilizer...' sustainability claims 2.0: AgTech startup Pivot Bio moves into CPG space with Connect popcorn

AgTech startup Pivot Bio, which is retooling bacteria in soil to more effectively convert nitrogen from the air into food â eliminating the need for synthetic nitrogen fertilizer â is taking its sustainability message directly to consumers with the launch of Connect, a new snack brand made from crops grown with its soil microbes.