Viral marketing: the very worst lockdown-themed adverts

The pandemic has unleashed a series of earnest, grating TV ads, from grandiose tinfoil-hattery to a chilling Maltesers mysteryModern Toss on cheesy lockdown advertsYou have to pity British Airways. The airline has always sold itself to us with a simple deal: we give it money, and it flies us somewhere nice. But now that Covid-19 has robbed us of the latter, BA has been forced to come up with a brand new USP. And what it has landed on is this: British Airways loves you more than the other boys do