BritBox: the bizarre Netflix rival that will surely bomb

The BBC and ITV’s new service is a bid to keep them afloat before they get ruined by streaming giants. But it’s riddled with risksThe BBC and ITV’s newly announced BritBox – a joint streaming service – is a bizarre example of British broadcasters deciding “to work together in the national interest”, to borrow a phrase currently popular in Westminster.Facing potentially ruinous competition from US streaming giants, led by Netflix and Amazon Prime, Britain