19-06-2018 17:42 via theguardian.com

BBC faces existential threat from streaming services, says Purnell

Executive says radio stations must engage more young people who prefer Spotify and NetflixThe BBC will no longer attempt to increase its radio audiences and instead strive to reach younger listeners who prefer streaming music and podcasts, according to its director of education and radio.James Purnell said the BBC was facing an existential threat because young people spent more time watching Netflix than BBC terrestrial TV or iPlayer, and preferred to listen to music using services such as Spoti
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