Travelers Don't Need the Human Touch, CWT Report Finds

A significant majority of global business travelers prefer to book trips digitally?via app or browser?rather than interacting with human agents, a CWT study found. A poll of more than 2,700 business travelers across the Americas, Europe and Asia/Pacific found that the preference for nonhuman channels holds across booking types and geographic areas. Sixty-nine percent of business travelers prefer to book flights digitally rather than interact with humans, while 78 percent prefer digital booking f