India adopts ban on zero rating internet services

(Telecompaper) New rules on net neutrality have come into effect in India, with the publication of the decision by the Telecom Regulatory Authority (Trai) in the official gazette. The rules include a specific ban on discriminatory pricing for internet services based on their content, meaning operators cannot offer 'zero rating', that is free or cheaper data traffic, for specific online services. Only 'emergency' services, or in times of emergency situations, could such pricing be allowed, and th