Altice buys online video ad exchange Teads

(Telecompaper) Altice is expanding in the advertising market with the takeover of Teads, a provider of an online video advertising marketplace, for EUR 285 million. Teads is especially strong in Altice's two largest markets, the US and France, where it has innovation centres. Altice expects the takeover will help it develop better advertising to deliver to its fixed and mobile customers.